The Urban Standard
Client: Anything but Standard Group Ltd
Item/s: Illuminated Bar Signage
Anything But Standard Ltd got in contact about creating some new illuminated signage to help their bar/kitchen stand out on the busy run of independent shops on Gloucester Road. The challenge was to maintain the integrity of the company font, DIN Pro Light, whilst delivering an illuminated sign that packed enough of a punch but that was also practical enough to deliver.
The logical choice was a Rim & Return Built Up, whereby the laser-cut face maintained the narrow weight of the font, whilst the rims were made large enough so that the LED modules could fit comfortably onto the backtrays.
In keeping with the Group’s style, the Built Up’s were then weathered and distressed using a patenting agent; (to oxidise the stainless black), and an orbital sander, (to age and scratch the now-blackened layer).
The final result is both reflective of the bar’s rustic and industrial style and practical in its purpose.